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The Malaysian tourism industry continues to grow rapidly, thanks to increasing promotional activities, growing MICE industry and rising level of personal disposable income that are fuelling growth into the country’s tourism industry. Also, being a preferred medical tourism destination and politically stable, the country has become a more profitable tourism industry.
The report provides an in-depth analysis of the present andfuture prospects of the Malaysian tourism industry. It focuses on different tourism parameters, like inbound & outbound tourism, expenditure by inbound & outbound tourists, accommodation & transportation facilities and medical tourism. The report will help clients to evaluate the opportunities and factors critical to the success of tourism industry in Malaysia.
Key Findings
Singapore, Thailand and Indonesia are important sources of visitors for Malaysia. Beyond ASEAN, tourist arrivals from China and India will remain an important influence throughout the forecast period (2008-2012) as the majority of Chinese tend to weigh their spending towards consumer purchases as opposed to luxury hotel accommodation.
The promotion of Education Tourism will continue to be expanded to expedite the development of Malaysia as a preferred destination for international students. The projected foreign exchange earnings from this potential source of growth are estimated at RM 900 Million by 2010.
It is expected that expenditure by international tourists in Malaysia will increase at a CAGR of 6.63% during the forecasted period.
Increasing disposable income in Malaysia will open the opportunities for both outbound and domestic tourism. It is expected that per head disposable income in the country will increase at a CAGR of 5.06% during 2008-2012.
It is expected that MICE (Meetings, Incentives, Conventions & Exhibitions) industry will be one of the major contributors to the Malaysian tourism industry.
Key Issues & Facts Analyzed
How is the ASEAN tourism industry performing?
What is the position of Malaysian tourism industry in the ASEAN tourism industry?
What are the emerging trends in the tourism sector in Malaysia?
What is the future outlook of the tourism industry?
What are the Key driving forces for the Malaysian tourism industry?
What opportunities exist for the industry?
What are the challenges for the industry?
How is the market affected by other factors prevailing in the economy?
Research Methodology Used
Information Sources
Information has been sourced from books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.
Analysis Method
The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.
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